INTEL GLOBAL
BRAND REFRESH

After a series of business challenges, we needed to reignite confidence in the once iconic Intel brand and reflect the momentum of the company's transformation.

We reframed our focus from technology that powers better experiences, to technology that unlocks human capability. With this new strategy leading the way, we also evolved our verbal identity and visual style, adding more vibrancy and humanity to our playbook. And we brought back the popular "Intel Inside" tagline of the 90s, but with a modern twist - "That's the power of Intel Inside".