TURBOTAX 2023 CAMPAIGN

After decades of leadership in the online tax preparation category, TurboTax had become synonymous with DIY. With this campaign, we changed that narrative by letting customers know they can come to TurboTax and NOT do their taxes - instead a TurboTax expert could do their taxes for them.

The integrated campaign spanned broadcast (seven films and a spot in Super Bowl LVII), digital, audio and social with an NFL sponsorship, and digital partnerships with Roku, Twitch, Spotify, Netflix, and BuzzFeed.