adidas Creator Research

As a youth lifestyle brand, adidas needed to stay on the pulse of youth culture. With this goal, we conducted bi-annual deep-dive research with their “Creator” target to gather insights and put together artifacts that brought this audience to life for marketers.

Methodology varied based on each research wave’s objectives, but ranged from in-home ethnographies to social media diaries to quantitative surveys and shop-a-longs.

The following videos are research trailers that stoked interest and previewed the learnings at a high-level.