Dropbox’s
First Brand Campaign

Pre-IPO, Dropbox wanted to launch their first ever brand campaign. The brief to us was about collaboration. However, we knew that collaboration wasn’t ownable and was considered table stakes in the category. So we illuminated a more emotional opportunity which was about standing for creative freedom.

In the campaign, we get insight into the creative process and snowball effect that happens when you give people the freedom to work on any file, anywhere, with anyone.