Blue Apron brand work

Blue Apron’s best customers are not very confident in the kitchen and don’t feel like “real" cooks. But they do have a strong desire to do better. Which is where Blue Apron could step in and play a role.

With the “Our Compliments to Every Chef” campaign we recognized home cooks of all abilities. And knowing our customers love to share their cooking wins on social media, we gave them a little extra encouragement with custom Blue Apron Giphy stickers.