Google Nest
Audio Sessions

Nest Audio Sessions was an ambitious project - nine female artists from around the globe recorded intimate, in-home performances as a way to connect with fans and promote the new Nest Audio speaker.

Our team led the social campaign, and since social media was the only support for this program we had to maximize the ecosystem of Google owned social channels, artists and label channels, influencers, and superfan communities. We created the comms strategy, influencer and artist toolkits, and created 386 unique assets across 30 channels in five different languages, which earned 1 million organic engagements and 25 million organic impressions over the four week campaign.